STRIKE GRAPH
When Strike Graph contacted me, it was a young start up in a fast-growth stage looking to quickly expand its organic marketing channels and strengthen its content library for use throughout the buyer's journey. That's exactly what we did together. Organic MQLs quadrupled year over year, and organic traffic inceased over 1,000% in 18 months. And, thanks to the solid content team and processes I put in place, Strike Graph is in position to continue this striking success.
+1139%
18-month increase in organic traffic
+373%
YOY increase in organic MQLs
+290%
Increase in top-100 ranking for target keyword
Strike Graph's impressive organic growth was driven by a fast-and-steady approach to blogs. We focused on achievable but beneficial keywords and used a pillar content structure. Strategic use of AI sped the blog process and left the content team free to focus on telling compelling stories.
Alice has an extraordinary ability to surface strategic vision with zestful creativity and clarity. She is an absolute joy to work with and has been an integral addition to our team helping organize content strategy, manage multiple writers, and execute on projects that make an immediate impact. — Katie Burgess, marketing director
In addition to widening Strike Graph's top of funnel with increased organic traffic, I directed the creation of lead magnets, sales collateral, paid ad creative, and other content to nurture buyers throughout their journey.